$14,000
1 doc, 10 pages, all killer no filler, in 48h.
Get a complete audience map: their fears, needs, and expectations, in their words.
Your biggest brand betrayals, ranked by severity, each with its specific fix.
+ a 90-minute walkthrough.✦
Finally see your momentum killers
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Create trust with your specific tribe
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Never run out of content again
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Get clarity, not a slideshow
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Easily brief your team and implement
Hit list + Build
$35,000
Everything in the Hit List, plus I build your first assets and connect you to the right people.
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Ads, LP, site, emails — nothing breaks narrative
✦
A fresh deck stacked in your favor
20 net new ad concepts and LP copy that convert
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Access my network of top-tier creative strategists, content creators, devs, media buyers, and designers
Here's what people are saying
Svetlana Petrovici
Senior Project Manager
MetaDesign
"We've brought Sebastian in on multiple projects to find the blind spots in our messaging. One of them won a Red Dot Award."
Em Kovacs
Director of Discovery and Design
Tucows
"Sebastian is that rare, mythical generalist everyone hopes to find but few are lucky enough to work with. His standards are uncompromising."
How do I know this will work for me?
If you’d rather win arguments than solve problems, you are your brand's biggest betrayal. Just close the tab — I won’t work with you. This is for founders who’ve outgrown tactics and want to invest in a system that makes your brand the only choice. If you understand greatness requires dealing with people — complex systems of psychology, behavior, and perception — book a call.
How is the Coherence Sequence different?
You already know you cannot outperform your identity — if you’re “not an active person,” working out regularly is an incoherent behavior. So you won’t do it. The same is true for your brand. If the identity’s incoherent, it wastes your time, your money, and your best ideas on the wrong people — because you’re not signaling things that create trust with the right people. But most agencies can only give you slick visuals and decks littered with garbage like: "We identified Trustonance™ as the core emotional driver — the intersection of trust and resonance that creates lasting brand affinity." The Coherence Sequence doesn't invent jargon. It finds the specific betrayals pushing your best customers away — and kills them.
So what’s the math?
If you're spending even $50k/month on ads with a 1.5x ROAS — that's $75k revenue on $50k spend. $25k left before payroll, rent, everything else. You're bleeding money. Now, say I 2x your ROAS — that same $50k generates $150k in revenue. An extra $75k/month. $900k/year. Same ad budget. A $14,000 diagnostic that unlocks $900k/year is a 64x return. Even if I only 1.5x your ROAS, that's still $450k/year on a $14k investment. This isn't about what's in the deliverable. It's about what solving the problem is worth to your business.
How much time does it take?
One 60-minute intake call. 48 hours later, you’ll know exactly what’s betraying your brand, and I’ll walk you through how to kill it on a 90-minute call. That's it. I do the excavation. You get the map.
How long does it take to see results?
Results depend on how fast you implement — you get a fully personalized diagnosis specific to your brand. Some founders start fixing betrayals the same day. Others take a month. Fair warning: I've had clients reject the diagnosis because it threatened their ego, then try to blame me when nothing changed. But your current brand identity can only take you so far. If you implement, you get results. If you sit on it, that's on you. The roadmap is prioritized — you'll know exactly what to hit first.
Does this even apply to my niche?
If you're selling to humans, yes. I've seen the same patterns bleed DTC, SaaS, edtech, CPG. Different products, different industries. Same betrayals. People work the same way.
What if you don’t find any betrayals?
I'll give you the first betrayal for free on the intake call. In a decade of doing this, I’ve never seen a brand with zero betrayals. Not once.
You can only coast on the meager profits you squeeze out of customers for so long
Jaguar could have been England's answer to Ferrari
A niche, irrational, taste-driven icon with a tribe that buys because it’s a Jag. Instead of identity calling the shots, spreadsheet-brain told them to chase mass adoption for decades with mid-market scrap. Sales tanked. But then they did the most disastrous thing possible: outsourced the answer to a bunch of film-school rejects LARPing as branding experts. Now Jaguar's hoping you'll forget their 'Copy nothing' rebrand — hoping fans will patiently await attempt #2.
→ You don’t get to position as “ultra-luxury EV” after 50 years of being incoherent.
Volcom joined the army of zombie brands
"Youth Against Establishment." Their motto lasted right up until the establishment gave the founders a fat check. They IPO'd. Sold the brand off to conglomerates and licensing graveyards. Now the homepage is just sales banners. And when the latest operator collapsed in 2025, nothing ended. Because this is what Volcom became: an undead brand for whoever’s next to wear the logo like a skin suit.
→ Founders cashed out. Tribe abandoned. Bankrupt 2025.
Carhartt WIP proves coherence compounds
American workwear DNA — reimagined in Europe by a Swiss founder. No rebrand. No quality compromises. No discounts. No influencer floods. Still private. Still coherent. They didn't chase culture. They stayed themselves long enough that culture came to them. Now they're the uniform for creators, hip-hop heads, ravers, skaters, young parents in Berlin and every other major cultural center worldwide.
→ Founders cashed out. Tribe abandoned. Bankrupt 2025.